I was delighted to read in the US publication “The Chronicle of Philanthropy” this week http://philanthropy.com/ that WWF Netherlands has recruited 1 in 18 Dutch people as donors. The population of the Netherlands is 16.7 million, so if roughly 13 million are adults that’s around 700,000 people, not so big when you put it in absolute numbers – I’ve heard of bigger databases. But wow – the penetration of their brand in society is impressive – just imagine 1 in 18 people in your country liking your cause – can anyone top that?
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