Archive for November, 2009
Loading ...Releasing the potential of your Middle Donors
November 26, 2009Recently I’ve been watching some clients struggling with the potential of their ‘middle’ value supporters. While I hate to see them struggle, I’m glad they’re making the effort. Despite it being a hot topic for a while now, there still seems to be a dearth of inspiring and engaging middle donor programmes around, unless of [...]
Committing Regular Donors
November 20, 2009Once again, we are hearing a lot about building donor engagement in times of recession, but there is little evidence of radical thinking. Rather, fundraisers are tweaking at the edges of proven techniques. For example, face to face fundraising has no end of experts who will demonstrate how their analysis or approach will reduce attrition [...]
Coutts Million Pound Donors Report 2009
November 17, 2009In only the second ever Million Pound Donors Report, Coutts (in association with the Centre for Philanthropy, Humanitarianism and Social Justice at the University of Kent) have published this year’s report which looks at 189 donations of at least £1 million that were made by UK donors or to UK charities in 2007/08. With a combined value [...]
Video: Interview with Margaret Bennett on Fundraising in a Recession
November 16, 2009At the 29th International Fundraising Congress in The Netherlands last month a series of Masterclasses were offered to attendees to provide insights into the latest thinking in fundraising from around the world.
With the effects of the recession still very much a big issue in the not for profit sector, Howard Lake from UK Fundraising interviewed [...]
Fundraising in an Unpredictable Market
November 11, 2009During a recession the one thing we can be sure of is that we will be fundraising in an unpredictable market. In the 1980s and 1990s, fundraisers had few reference points to enable them to look back at and learn from the past, but today we have a wealth of quite recent experience to draw [...]
Bad Language or Simply Passion?
November 5, 2009When it comes to communicating with your donors you should speak their language. ‘Bad language’ can be offensive; equally, if used appropriately, it can convey passion, anger and a simple honesty. We all remember Band Aid, but what we remember most might not be the great music or the ground-breaking videos but Bob Geldof getting [...]
Recession fatigue
November 3, 2009According to the National Institute of Economic and Social Research, and despite many economists’ predictions, the UK economy did not grow in the third quarter of 2009 so we have not yet seen the signal that officially ends the UK recession. The third quarter gross domestic product figures (to be released on 23 [...]
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