Blogs in August, 2010
Loading ...It’s time to behave like Fast Moving Consumer Goods in our fundraising
August 26, 2010I predict that the biggest charity in the UK in 2020 doesn’t even exist yet. How can that be? Well, we often follow the commercial sector and look at the most rapidly growing corporates today. Facebook is only five years old and Google ten.
Why do I say that the same thing could happen in the charity [...]
Community Fundraising, General Fundraising, Individual Giving
(1 votes, average: 4.00 out of 5)‘Quick and Dirty’ Lifetime Value
August 10, 2010Lifetime value is the single most important part of an individual giving strategy. In fact, I might argue that it is the strategy. Lifetime value tells us who to target, what methods of support to promote, which recruitment channels to prioritise and how to develop our relationship with our donor to optimise loyalty and levels [...]
GuideStar Israel
August 5, 2010GuideStar Israel, an online database aimed at making Israeli not-for-profit organisations more transparent was finally launched this week at the Ministry of Justice in Jerusalem. For the first time, financial and operational information on Israeli non-profit organisations (NPOs), numbering some 29,000, has been made transparent to the public online. The GuideStar Israel portal, which is [...]
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