Blogs in March, 2011
Loading ...The Central 21st Century Fundraising Quest
March 30, 2011Over the last fifteen years the momentum has been growing around the quest for a truly holistic view of the donor capable of driving an integrated marketing approach; drawing together a comprehensive view of a supporter’s transactions, behaviours and motivations. Many commercial suppliers have promoted their data and software products on delivering this ‘holy grail’ [...]
General Fundraising, High Net Worth Individuals, Individual Giving
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