Blogs in April, 2011
(4 votes, average: 3.50 out of 5)
Loading ...Styles of Giving?
April 19, 2011I was contacted recently to comment on some recent research that has statistically proved that charity giving in the UK has not really changed or increased in the last twenty years in real terms. This also led to the challenge that was put to me of whether all our growing fundraising sophistication, energy and thinking [...]
Turning donors into fans
April 18, 2011In many of the focus groups that I run for different charities I’ve tended to spot three broad types of supporters: acquaintances, friends and fans. Acquaintances tend to have a passing knowledge of the charity, are relatively warm to the charity but probably give to many organisations at a similar level. They are also relatively [...]
Community Fundraising, General Fundraising, Individual Giving
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