The THINK World Fundraising Markets Report 2013

The THINK World Fundraising Markets Report is a unique market planning and investment tool, and the 2013 edition covers 84 countries (55 in detailed profile) in seven regional clusters.

For almost a decade and a half THINK has been working with INGOs, UN and NGOs to help understand markets, plan which new fundraising markets to move to or invest in and how, to identify where the short and long-term opportunities might lie.

Like the commercial sector the not-for-profit sector now realises the need to think globally and to build a portfolio of markets to support the mission and vision of their organisation. The THINK World Fundraising Markets 2013 systematically gives all the core information needed to assess the key global markets, whether for market devlopment, new market entry or to assess an overall portfolio of markets. Our international research network has scoured the world for qualitative and quantitative data on the essential and hard to find factors. The main report is designed as a practical tool for strategists, marketeers, financial teams and researchers; it not only provides the key data but  also a series of tools and tables that enable you to form detailed profiles and to cross compare markets and their attractiveness.

The full report comes as an interactive PDF to allow maximum felxibility in accessing and assessing the data. Information is presented on the markets in 7 regional clusters:

  • North America
  • Central & South America & Caribbean
  • Western Europe
  • Russia, CEE, CIS and the Baltics
  • Asia Pacific
  • Africa
  • Middle East

Within the report each country profile provides the key information an organisation needs to make a first assessment of a country’s fundraising potential prior to more in depth research. The country profiles are provided in the form of tables, with ratings for each key market factor, to facilitate a ‘like for like’ comparison of multiple markets when compiling or evaluating a global portfolio.

Each country profile contains 5 tables which look at:

  • Population
  • Economy
  • Communications and e-readiness
  • Infrastructure for fundraising
  • Fundraising

The Fundraising table assesses the country market by:

  • Fundraising market maturity (mature, medium mature, developing)
  • Fundraising market value
  • Level of competition
  • Ease of market entry
  • Fundraising audience potential for:

    Major donors

Fundraising techniques practised for:

  • Direct marketing  (including new and emerging direct marketing activities)
  • Face to face/door to door
  • Telemarketing
  • DRTV
  • Digital
  • Legacy marketing

If you are a not for profit organisation you can order your copy or request further information, by contacting us at