Communications

The current economic climate has required organisations to think more creatively about how to communicate effectively with their audiences. And perhaps that’s no bad thing.

It’s focused some much-needed attention on the need to strengthen communications – whether to support ongoing fundraising messages, to reinforce donors’ positive feelings, or to engage new audiences who may not be able to give financial support at this time.

In addition, the changes in how we’re all consuming media and information means organisations need to work much harder to remain distinctive and clear in their messages.

THINK are experts in brand and message development, and we can offer strategic thinking and practical support to charities on their communications planning and materials.

Here are a few examples of how we do this:

  • Audience research (qualitative and quantitative)
  • Core message and case for support development
  • Brand development – with visual identities and guidelines delivered through our Specialist Materials division (case study)
  • Campaign and marketing planning
  • Development of specific fundraising / marketing propositions and messages
  • Communications audits
  • Senior, specialist advice for Fundraising, Marketing and Communications managers on all forms of communications

‘Think had a good understanding and insight into the issues we were trying to tackle and were able to provide clear and straightforward strategic advice. This means that we now have a great platform from which to build on. I cannot recommend them highly enough.’
Joanna Felgate, Chief Executive of Childlife

Who to contact:

Gillian Egan
Email: fundraisingandcomms@thinkcs.org
Call +44 (0)1280 824297

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