THINK at the Institute of Fundraising Conference 2009

Here’s a brief preview of the sessions we’re presenting at the Conference

Tony Elischer – Monday 6 July 9.30am
Brand Raising: Securing Share of Mind, Heart and Spirit
The ultimate short guide to branding; a fast moving session packed with new material that will
demystify branding and show you how to use key thinking to inspire supporters, connect them
to your cause, drive loyalty and make sure your organisation stands out from the crowd.
Tony will break down branding to look at creating a total brand experience for people; creating
new emotional connection points; creating a reputation for quality, delight and delivery and show
how marketers must own and drive the brand of an organisation.

Jason Potts and Nick Burne – Monday 6 July 4.15pm
Developing a Successful Digital Strategy
The complexity of most organisations and the fast pace of change in the digital environment
present key challenges to anyone wanting to develop a successful new media strategy. This
session will use several case studies to show you how to develop a winning digital strategy
that satisfies everybody, pays for itself and focuses investment and effort in the right areas.

Simon Burne with Matthew Sherrington, Director of Fundraising and Communications, Every Child
- Tuesday 7 July 2.45pm
Strategic planning on the back of an envelope
Strategic Planning doesn’t have to be a scary and heavy process. Often you know what you need
to do. This session will provide you with simple tools that will help you structure your ideas,
confirm your gut feel as well as help you identify gaps in your plans, and make decisions.
Literally on the back of an envelope, but in a way that will still impress your boss!

Simon Burne – Tuesday 7 July 4.15pm
CSR – Crunched or Crystallised? Corporate Giving in a Downturn
This will be an analysis of the impact of the credit crunch on corporate fundraising – have
CSR budgets been decimated, or has the economic climate merely served to underline the
value of helping companies to achieve their bottom line objectives?
Drawing on THINK’s own research with companies and input from current clients, the session
will also suggest ways forward for corporate fundraisers who need to find an edge!

Tony Elischer – Weds 8 July 11.15am
Future Donors
How are we surviving the recession? This fast moving presentation will offer you a framework
to check your thinking, performance, activities and overall direction. It will offer valuable insights
into the latest developments, impacts and opportunities that must not be ignored; challenge the
very heart of your organisation and its chosen direction. Transforming your thinking, outlook
and performance are the key objectives driving this presentation – an essential guide to ensuring
extraordinary and exceptional results in the future.

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