Margaret Bennett's Posts
Loading ...Herding cats? Practical tools for managing the supporter journey
February 24, 2010It comes and goes like a Mexican wave. In the last couple of years the supporter journey has been a hot topic again. It’s always been an interest of mine since I developed my first supporter journey at WWF in 1990. What I’ve been focusing on recently is how to take a conceptual approach and [...]
Is direct marketing about to be reborn?
January 11, 2010Direct marketing was the mainstay of fundraising in the 1980s and the early 1990s. The tools of our trade were direct mail, inserts, press ads and telemarketing. Our business was built on the back of the mail order catalogue sector which had created the universe of ‘mail order responsive’ lists that formed the backbone of [...]
Video: Interview with Margaret Bennett on Fundraising in a Recession
November 16, 2009At the 29th International Fundraising Congress in The Netherlands last month a series of Masterclasses were offered to attendees to provide insights into the latest thinking in fundraising from around the world.
With the effects of the recession still very much a big issue in the not for profit sector, Howard Lake from UK Fundraising interviewed [...]
Fundraising in an Unpredictable Market
November 11, 2009During a recession the one thing we can be sure of is that we will be fundraising in an unpredictable market. In the 1980s and 1990s, fundraisers had few reference points to enable them to look back at and learn from the past, but today we have a wealth of quite recent experience to draw [...]
Fundraisers add huge value to organisational planning
October 22, 2009Even in today’s enlightened sector, I still hear people outside fundraising saying ‘fundraising is easy’ and ‘we don’t really need fundraisers, people just give to us anyway’. Perceptions of fundraising have certainly improved in recent years, but sadly there are still organisations that continue to view fundraisers as a ‘necessary evil’ and do their best [...]
Stay Connected
Featured Thinkers
-
