Simon Burne's Posts
Loading ...It’s time to behave like Fast Moving Consumer Goods in our fundraising
August 26, 2010I predict that the biggest charity in the UK in 2020 doesn’t even exist yet. How can that be? Well, we often follow the commercial sector and look at the most rapidly growing corporates today. Facebook is only five years old and Google ten.
Why do I say that the same thing could happen in the charity [...]
Community Fundraising, General Fundraising, Individual Giving
Taking corporate partnerships to a new level
June 29, 2010I happen to be fortunate enough to be a trustee of Whizz-Kidz – a fantastic charity doing great work in quite a fun and funky way. What I’m particularly impressed with is the way that they have engaged their corporate partners in developing the overall business of providing mobility equipment. This is especially true with [...]
The next big thing
June 16, 2010This time I really think I have discovered the next big thing. It’s been staring me in the face for ages and my mind has been hinting at me for a long time, but things have finally clicked! We’ve all been worrying about how to raise money from digital activity and there have been successes, [...]
Breaking with tradition
April 19, 2010A thought that has been exercising my mind a lot recently is the question: how much of the income that is being raised digitally would have been raised anyway. In other words, to what extent is digital becoming a convenient way of paying rather than a means of stimulating new giving?
It seems to me that [...]
Donation ethics..
March 18, 2010Why do we spend so much time worrying about the ethics of accepting funds and so little time worrying about the ethics of refusing funds? When a company offers funding to a charity, too often the charity is thrown into a tailspin of agony while it decides whether or not it should accept the donation. [...]
Corporate Fundraising, General Fundraising, Individual Giving, Strategy
Are we doing enough to grow trust?
December 16, 2009While we all know that trust can take years to build up and a moment to destroy, it’s not clear that we take the risk seriously enough. With the onset of Web 2.0, the risks of a scandal achieving a fatal momentum of its own (almost regardless of whether it is true or not) accelerate [...]
Committing Regular Donors
November 20, 2009Once again, we are hearing a lot about building donor engagement in times of recession, but there is little evidence of radical thinking. Rather, fundraisers are tweaking at the edges of proven techniques. For example, face to face fundraising has no end of experts who will demonstrate how their analysis or approach will reduce attrition [...]
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