Tony Elischer's Posts
Loading ...Bad Language or Simply Passion?
November 5, 2009When it comes to communicating with your donors you should speak their language. ‘Bad language’ can be offensive; equally, if used appropriately, it can convey passion, anger and a simple honesty. We all remember Band Aid, but what we remember most might not be the great music or the ground-breaking videos but Bob Geldof getting [...]
Diaspora – Jargon or Opportunity?
October 7, 2009For several years now fundraisers have been talking about ‘diaspora’, the broad term used to describe people giving to programmes back in their country of origin or culture. Many people believe this to be an Indian word or concept, but they are just one of the many cultures who actively practice this discipline and need.
The [...]
Where is the R&D?
July 20, 2009As everyone begins to slow down, or even disappear for the summer, it’s time to ask what are you doing to maintain some level of creativity and innovation in your fundraising programmes and organisational culture. When everyone is around the pressure is always on, but with the odd quiet half day you could find some [...]
In Times of Need: Revisiting the Basics
July 17, 2009No one needs to tell you that the pressure is now on! And it is clear that everyone has heard the message about taking more time to track things on a more regular basis using as much analysis as possible to understand what is really happening. The challenge is; what do you [...]
Thanking legators?!?
July 15, 2009In the middle of a lot of major gift work, several charities are asking whether legacy pledgers should be included in and treated as major donors? A resounding ‘yes’ is my view. These people are making a life time gift and should enjoy first class stewardship and above all thanking/recognition when they are around to [...]
Welcome to new era for THINK
July 14, 2009Welcome to our new web page and above all a new source of up to the minute thoughts, challeges, solid information and creative thoughts. We’ll do our best with regular Tweets & updates, but we need your inputs & thoughts too!
Twittering today highlighted the need to find new ways to engage donors who want to remain [...]
Recession: Watching Is Not An Option
June 29, 2009A thought piece by Tony Elischer looking at how a recession might impact on the different fundraising areas and how to react.
“The last few weeks have seen unprecedented discussion in the sector around the global recession and its potential effects on fundraising. Minor scares in past years have gone pretty much unnoticed and people have tended [...]
Rediscovering & Climbing The Donor Pyramid
June 25, 2009A thought piece from Tony Elischer which looks at the key role established frameworks
should play in underpinning fundraising activities. He outlines his hopes that those new to the profession take the time to understand and become familiar with these models that are the foundations for moving fundraising forward.
He offers his thoughts on how these frameworks can be [...]
The Long View: Corporate fundraising in a recession
June 23, 2009Thought piece from Tony Elischer which looks at how modern corporate fundraising isn’t just about money, particularly in tough economic times.
Download ‘The Long View‘ thought piece – published in Caritas, February 2009.
Revisiting the basics in times of need
No one needs to tell you that the pressure is now on! And it is clear that everyone has heard the message about taking more time to track things on a more regular basis using as much analysis as possible to understand what is really happening. The challenge is: what do you do with the [...]
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