Tony Elischer's Posts

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So Where Are We?

December 2, 2011

Tony Elischer

The financial meltdown of September 2008 seems like a lifetime ago, but the media have managed to maintain a healthy focus on how dire the world situation continues to be, constantly bombarding us with stories and insights of gloom. Of course much of this is real, but three years of these stories has definitely cemented [...]

General Fundraising, Recession

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Money, money, money!

July 25, 2011

Tony Elischer

One story that cut through all the rest last week was the Euro Lottery winners in Ayrshire who won £161 million, instantly making them the 430th richest people in the UK. This created massive media coverage and was the talk of the town across the UK. I suspect many charities took more than a passing [...]

Blog, High Net Worth Individuals

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The Point?

June 30, 2011

Tony Elischer

Thirty four months since we believed the world of fundraising would change forever, but where are we? We continue to get flashes of insight into economic developments and challenges, but let’s be honest none of us are really any the wiser; the key thing is our ability to accept that things are as they are [...]

Blog, Charities, General Fundraising

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Story-telling: A new approach or a timely reminder?

May 13, 2011

Tony Elischer

Have you noticed that every conference you go to, many blogs and lots of training courses are now heavily promoting ‘story-telling’? It’s the new buzz phrase that aims to get fundraisers to revisit the needs, programmes and visions of their organisations and, on that basis, we love it! The good old fundraising cycle starts from [...]

General Fundraising, Individual Giving, Strategy, Top Tips

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Styles of Giving?

April 19, 2011

Tony Elischer

I was contacted recently to comment on some recent research that has statistically proved that charity giving in the UK has not really changed or increased in the last twenty years in real terms. This also led to the challenge that was put to me of whether all our growing fundraising sophistication, energy and thinking [...]

Individual Giving

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The Central 21st Century Fundraising Quest

March 30, 2011

Tony Elischer

Over the last fifteen years the momentum has been growing around the quest for a truly holistic view of the donor capable of driving an integrated marketing approach; drawing together a comprehensive view of a supporter’s transactions, behaviours and motivations. Many commercial suppliers have promoted their data and software products on delivering this ‘holy grail’ [...]

General Fundraising, High Net Worth Individuals, Individual Giving

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Fresh Thinking on Strategy for Today and Tomorrow

July 30, 2010

Tony Elischer

Mid-summer is a good time to start to reflect on where you are with your strategy; the autumn is usually a busy time for strategic planning, reviews and workshops whether your charity works on a calendar or fiscal year. Strategy seems to come in and out of favour with organisations, teams and individuals and while [...]

General Fundraising, Strategy, Top Tips

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So you think you’re in control?

April 26, 2010

Tony Elischer

After the last few days it is clear that nature rules the world and man can think whatever he likes, but he will never reverse that situation! As one of estimated 150,000 Britons abroad when the volcano erupted I faced the shock realisation that there was literally nothing I or anyone else could do to [...]

Community Fundraising, General Fundraising

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Bad Language or Simply Passion?

November 5, 2009

Tony Elischer

When it comes to communicating with your donors you should speak their language. ‘Bad language’ can be offensive; equally, if used appropriately, it can convey passion, anger and a simple honesty. We all remember Band Aid, but what we remember most might not be the great music or the ground-breaking videos but Bob Geldof getting [...]

Individual Giving, Top Tips

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Diaspora – Jargon or Opportunity?

October 7, 2009

Tony Elischer

For several years now fundraisers have been talking about ‘diaspora’, the broad term used to describe people giving to programmes back in their country of origin or culture. Many people believe this to be an Indian word or concept, but they are just one of the many cultures who actively practice this discipline and need.
The [...]

Charities, Charity Trends, Individual Giving

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