Community Fundraising
(2 votes, average: 4.50 out of 5)
Loading ...THINK’s IoF Convention Community presentations now available online..
July 8, 2011We hope you all enjoyed the IoF National Convention held in London this week….we certainly did! Three of our consultants were presenting this year and as part of our commitment to sharing knowledge and information, we thought we’d let you take another (or indeed first!) look at what was presented over the three days.
COMMUNITY STRATEGIC [...]
Turning donors into fans
April 18, 2011In many of the focus groups that I run for different charities I’ve tended to spot three broad types of supporters: acquaintances, friends and fans. Acquaintances tend to have a passing knowledge of the charity, are relatively warm to the charity but probably give to many organisations at a similar level. They are also relatively [...]
Community Fundraising, General Fundraising, Individual Giving
(1 votes, average: 4.00 out of 5)Ho ho ho…Happy Christmas!
September 21, 2010You always know Christmas is coming when the charity Christmas catalogues start to arrive! I have two on my desk – UNICEF’s and the British Red Cross’ offerings. I’ve not spotted many Christmas cards in charity shops yet or indeed in any commercial shops.
Many charities have pulled ‘brac’ on their trading offers of late in [...]
Community Fundraising, General Fundraising, Individual Giving
Sun is shining…
September 1, 2010The vagaries of the British summer have set me thinking about what impact the weather has on the public’s propensity to give. Obviously weather affects any outdoor fundraising events where ‘on the day’ participation is key to raising money. But more broadly I wonder if supporters respond more positively to asks when the sun is shining [...]
Community Fundraising, General Fundraising, Individual Giving
It’s time to behave like Fast Moving Consumer Goods in our fundraising
August 26, 2010I predict that the biggest charity in the UK in 2020 doesn’t even exist yet. How can that be? Well, we often follow the commercial sector and look at the most rapidly growing corporates today. Facebook is only five years old and Google ten.
Why do I say that the same thing could happen in the charity [...]
Community Fundraising, General Fundraising, Individual Giving
The next big thing
June 16, 2010This time I really think I have discovered the next big thing. It’s been staring me in the face for ages and my mind has been hinting at me for a long time, but things have finally clicked! We’ve all been worrying about how to raise money from digital activity and there have been successes, [...]
So you think you’re in control?
April 26, 2010After the last few days it is clear that nature rules the world and man can think whatever he likes, but he will never reverse that situation! As one of estimated 150,000 Britons abroad when the volcano erupted I faced the shock realisation that there was literally nothing I or anyone else could do to [...]
Breaking with tradition
April 19, 2010A thought that has been exercising my mind a lot recently is the question: how much of the income that is being raised digitally would have been raised anyway. In other words, to what extent is digital becoming a convenient way of paying rather than a means of stimulating new giving?
It seems to me that [...]
Supporter services and donor care – part 2
February 18, 2010I recently had a rant about charities needing to give supporter services priority in their organisational planning and argued that brand investment is wasted if you don’t treat your donors with care, especially in the current economic climate. Meeting up with some colleagues recently we swapped horror stories about organisations not getting it right and [...]
Community Fundraising, General Fundraising, Individual Giving
The success of fundraising for Haiti
January 22, 2010It is always a challenge to write something positive about others misery; the horrific events in Haiti over the past few weeks have, however, once again demonstrated the incredible power of the web. With many communication channels unusable the web has helped to deliver information and reassurance to desperate friends and loved ones and allow [...]
Community Fundraising, Digital, General Fundraising, Individual Giving
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