Individual Giving
(2 votes, average: 4.50 out of 5)
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September 1, 2010The vagaries of the British summer have set me thinking about what impact the weather has on the public’s propensity to give. Obviously weather affects any outdoor fundraising events where ‘on the day’ participation is key to raising money. But more broadly I wonder if supporters respond more positively to asks when the sun is shining [...]
Community Fundraising, General Fundraising, Individual Giving
It’s time to behave like Fast Moving Consumer Goods in our fundraising
August 26, 2010I predict that the biggest charity in the UK in 2020 doesn’t even exist yet. How can that be? Well, we often follow the commercial sector and look at the most rapidly growing corporates today. Facebook is only five years old and Google ten.
Why do I say that the same thing could happen in the charity [...]
Community Fundraising, General Fundraising, Individual Giving
(1 votes, average: 4.00 out of 5)‘Quick and Dirty’ Lifetime Value
August 10, 2010Lifetime value is the single most important part of an individual giving strategy. In fact, I might argue that it is the strategy. Lifetime value tells us who to target, what methods of support to promote, which recruitment channels to prioritise and how to develop our relationship with our donor to optimise loyalty and levels [...]
What can we learn about donors from JustGiving?
July 27, 2010I wrote a post earlier this year to try and explain why I think peer-to-peer sponsorship platforms are a bit mis-understood.
So while I was at the IOF National Convention earlier this month it was great to see there was a session from Jonathan Waddingham, Digital Strategist at JustGiving. There were lots of interesting stats about [...]
New Rapidata report sheds interesting light on direct debit cancellation rates
April 22, 2010The apparent reversion of 2009 cancellation rates to the pre-2007 levels and pattern is both encouraging and challenging. Encouraging, because it suggests that the future for direct debit regular giving – the mainstay of individual giving – may be brighter than we may have feared in recent years. Challenging, because we need to fully understand [...]
UK wealthy feeling more generous
April 21, 2010Donations to UK charitable trusts have more than tripled in the first quarter of this year to £70m (€79m), as the nation’s wealthy, cheered up at the prospect of economic recovery, start digging deep according to the Charities Aid Foundation (CAF).
In the first quarter of 2010, CAF opened 51 new Charitable Trust Accounts with a [...]
Breaking with tradition
April 19, 2010A thought that has been exercising my mind a lot recently is the question: how much of the income that is being raised digitally would have been raised anyway. In other words, to what extent is digital becoming a convenient way of paying rather than a means of stimulating new giving?
It seems to me that [...]
Donation ethics..
March 18, 2010Why do we spend so much time worrying about the ethics of accepting funds and so little time worrying about the ethics of refusing funds? When a company offers funding to a charity, too often the charity is thrown into a tailspin of agony while it decides whether or not it should accept the donation. [...]
Corporate Fundraising, General Fundraising, Individual Giving, Strategy
Haiti takes us back to basics
February 28, 2010Against the continued backdrop of recession, the terrible crisis in Haiti evoked a phenomenal response from the public and organisations alike. Giving patterns have shown the ongoing march of new media and social networking as part of the fundraising mix, with £8 million raised in response to a message on Twitter before the DEC officially [...]
Herding cats? Practical tools for managing the supporter journey
February 24, 2010It comes and goes like a Mexican wave. In the last couple of years the supporter journey has been a hot topic again. It’s always been an interest of mine since I developed my first supporter journey at WWF in 1990. What I’ve been focusing on recently is how to take a conceptual approach and [...]
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