Individual Giving
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Loading ...Supporter services and donor care – part 2
February 18, 2010I recently had a rant about charities needing to give supporter services priority in their organisational planning and argued that brand investment is wasted if you don’t treat your donors with care, especially in the current economic climate. Meeting up with some colleagues recently we swapped horror stories about organisations not getting it right and [...]
Community Fundraising, General Fundraising, Individual Giving
Talk to me..
January 26, 2010When did you last pick up the phone and talk to one of your supporters? Not to ask them to ‘upgrade their support’ or to (yikes) deal with a complaint. No, I mean just to talk to them – to find out a bit more about who they are, how they feel about their support [...]
The success of fundraising for Haiti
January 22, 2010It is always a challenge to write something positive about others misery; the horrific events in Haiti over the past few weeks have, however, once again demonstrated the incredible power of the web. With many communication channels unusable the web has helped to deliver information and reassurance to desperate friends and loved ones and allow [...]
Community Fundraising, Digital, General Fundraising, Individual Giving
Is direct marketing about to be reborn?
January 11, 2010Direct marketing was the mainstay of fundraising in the 1980s and the early 1990s. The tools of our trade were direct mail, inserts, press ads and telemarketing. Our business was built on the back of the mail order catalogue sector which had created the universe of ‘mail order responsive’ lists that formed the backbone of [...]
Supporter Services – getting the basics right
December 21, 2009I’ve been involved in a few projects recently which have required me to ‘test out’ some of the services charities offer to their donors. So I’ve researched the organisations, emailed queries, set up direct debits and even sent in a few good old fashioned letters and cheques. Then sat back ready to enjoy the donor [...]
‘Tis the season…
December 9, 2009To put your money where your mouth is and make sure any christmas cards you send have a charity link. Ideally support the charity you work for by buying their cards – there must be at least one design in the range you like! – but alternatively choose from the host of charity cards available [...]
Releasing the potential of your Middle Donors
November 26, 2009Recently I’ve been watching some clients struggling with the potential of their ‘middle’ value supporters. While I hate to see them struggle, I’m glad they’re making the effort. Despite it being a hot topic for a while now, there still seems to be a dearth of inspiring and engaging middle donor programmes around, unless of [...]
Committing Regular Donors
November 20, 2009Once again, we are hearing a lot about building donor engagement in times of recession, but there is little evidence of radical thinking. Rather, fundraisers are tweaking at the edges of proven techniques. For example, face to face fundraising has no end of experts who will demonstrate how their analysis or approach will reduce attrition [...]
Bad Language or Simply Passion?
November 5, 2009When it comes to communicating with your donors you should speak their language. ‘Bad language’ can be offensive; equally, if used appropriately, it can convey passion, anger and a simple honesty. We all remember Band Aid, but what we remember most might not be the great music or the ground-breaking videos but Bob Geldof getting [...]
A wind of change blowing through the Heritage and Arts Sector
October 16, 2009The UK heritage and arts sector has long enjoyed significant public funding and the operating culture of museums and galleries across the UK is rooted in public sector values and attitudes. Fundraising (or rather development – because of course ‘fundraising’ is too dirty a word for these hallowed places of learning!) has mainly been seen [...]
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