Strategy
(2 votes, average: 4.50 out of 5)
Loading ...Herding cats? Practical tools for managing the supporter journey
February 24, 2010It comes and goes like a Mexican wave. In the last couple of years the supporter journey has been a hot topic again. It’s always been an interest of mine since I developed my first supporter journey at WWF in 1990. What I’ve been focusing on recently is how to take a conceptual approach and [...]
Supporter Services – getting the basics right
December 21, 2009I’ve been involved in a few projects recently which have required me to ‘test out’ some of the services charities offer to their donors. So I’ve researched the organisations, emailed queries, set up direct debits and even sent in a few good old fashioned letters and cheques. Then sat back ready to enjoy the donor [...]
(3 votes, average: 3.33 out of 5)A layman’s views on strategy
December 7, 2009A couple of weeks ago I travelled to a meeting with a Trustee of a major grant giver. We have known each other for years and enjoy a good blether about the sector. I always find his observations extremely interesting and value our time together.
We talked a lot about charity’s strategic plans and two things he said [...]
Fundraisers add huge value to organisational planning
October 22, 2009Even in today’s enlightened sector, I still hear people outside fundraising saying ‘fundraising is easy’ and ‘we don’t really need fundraisers, people just give to us anyway’. Perceptions of fundraising have certainly improved in recent years, but sadly there are still organisations that continue to view fundraisers as a ‘necessary evil’ and do their best [...]
Thanking legators?!?
July 15, 2009In the middle of a lot of major gift work, several charities are asking whether legacy pledgers should be included in and treated as major donors? A resounding ‘yes’ is my view. These people are making a life time gift and should enjoy first class stewardship and above all thanking/recognition when they are around to [...]
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