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Loading ...THINK’s IoF Convention Digital presentations now available online..
July 8, 2011We hope you all enjoyed the IoF National Convention held in London this week….we certainly did! Three of our consultants were presenting this year and as part of our commitment to sharing knowledge and information, we thought we’d let you take another (or indeed first!) look at what was presented over the three days.
Digital fundraising
Both [...]
(4 votes, average: 3.75 out of 5)Story-telling: A new approach or a timely reminder?
May 13, 2011Have you noticed that every conference you go to, many blogs and lots of training courses are now heavily promoting ‘story-telling’? It’s the new buzz phrase that aims to get fundraisers to revisit the needs, programmes and visions of their organisations and, on that basis, we love it! The good old fundraising cycle starts from [...]
Fresh Thinking on Strategy for Today and Tomorrow
July 30, 2010Mid-summer is a good time to start to reflect on where you are with your strategy; the autumn is usually a busy time for strategic planning, reviews and workshops whether your charity works on a calendar or fiscal year. Strategy seems to come in and out of favour with organisations, teams and individuals and while [...]
A website is not a digital fundraising strategy
May 11, 2010I’ve been reminded lately of how much we digital marketers focus on websites. If you’ve ever been involved in a website design or development project, you’ll know that they are fraught with complexity and frustration. You see with websites your internal department structures can’t hide and so, for example, when you design your homepage there [...]
The talent desert – where are all the good fundraisers hiding?
April 21, 2010Are you finding that good fundraisers are becoming as elusive as six figure gifts? As managers in the voluntary sector, we know that our teams are our most important asset. Without the right calibre of people it is virtually impossible to deliver on organisational strategies and priorities. Nowhere is this more true than in fundraising [...]
3 really nice supporter service social web applications
February 18, 2010A lot of commercial websites are starting to use pre-built web applications to help them support their customers and offer a more social customer experience. But I haven’t seen many charities using them!
Pre-built web applications mean that you can get up and running immediately with no development costs or time consuming projects. The applications are [...]
Talk to me..
January 26, 2010When did you last pick up the phone and talk to one of your supporters? Not to ask them to ‘upgrade their support’ or to (yikes) deal with a complaint. No, I mean just to talk to them – to find out a bit more about who they are, how they feel about their support [...]
Optimisation is the new cash cow
January 7, 2010We all know what web 2.0 is, don’t we? But the more I think about it, the more I think optimisation is the next big thing when it comes to websites. As growth in internet penetration slows, converting the traffic your website is getting into meaningful actions will be where the focus lies.
Unfortunately, all too [...]
Are we doing enough to grow trust?
December 16, 2009While we all know that trust can take years to build up and a moment to destroy, it’s not clear that we take the risk seriously enough. With the onset of Web 2.0, the risks of a scandal achieving a fatal momentum of its own (almost regardless of whether it is true or not) accelerate [...]
Committing Regular Donors
November 20, 2009Once again, we are hearing a lot about building donor engagement in times of recession, but there is little evidence of radical thinking. Rather, fundraisers are tweaking at the edges of proven techniques. For example, face to face fundraising has no end of experts who will demonstrate how their analysis or approach will reduce attrition [...]
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