General Fundraising
Loading ...SOFII: Fundraising case studies from around the world
March 9, 2010SOFII provides charitable fundraisers with a comprehensive, easily accessible archive of some of the best fundraising creativity from around the world. The website provides:
Illustrated case histories of the world’s best fundraising campaigns and promotions.
Seven reading rooms packed with opinions, tips, articles, reviews, interviews.
How to be the best read and best informed fundraiser of your generation.
Visit [...]
Supporter services and donor care – part 2
February 18, 2010I recently had a rant about charities needing to give supporter services priority in their organisational planning and argued that brand investment is wasted if you don’t treat your donors with care, especially in the current economic climate. Meeting up with some colleagues recently we swapped horror stories about organisations not getting it right and [...]
Community Fundraising, General Fundraising, Individual Giving
The success of fundraising for Haiti
January 22, 2010It is always a challenge to write something positive about others misery; the horrific events in Haiti over the past few weeks have, however, once again demonstrated the incredible power of the web. With many communication channels unusable the web has helped to deliver information and reassurance to desperate friends and loved ones and allow [...]
Community Fundraising, Digital, General Fundraising, Individual Giving
State of the Sector survey results published
January 14, 2010Third Sector has started publishing the results of nfpSynergy’s State of the Sector survey, and according the authors there’s some interesting and unexpected findings to be had amongst the data, including:
What effect has the recession had on charities? – 67% say that income has fallen.
How well do charities work with their stakeholders? – just 25% say [...]
Is direct marketing about to be reborn?
January 11, 2010Direct marketing was the mainstay of fundraising in the 1980s and the early 1990s. The tools of our trade were direct mail, inserts, press ads and telemarketing. Our business was built on the back of the mail order catalogue sector which had created the universe of ‘mail order responsive’ lists that formed the backbone of [...]
Are we doing enough to grow trust?
December 16, 2009While we all know that trust can take years to build up and a moment to destroy, it’s not clear that we take the risk seriously enough. With the onset of Web 2.0, the risks of a scandal achieving a fatal momentum of its own (almost regardless of whether it is true or not) accelerate [...]
‘Tis the season…
December 9, 2009To put your money where your mouth is and make sure any christmas cards you send have a charity link. Ideally support the charity you work for by buying their cards – there must be at least one design in the range you like! – but alternatively choose from the host of charity cards available [...]
A layman’s views on strategy
December 7, 2009A couple of weeks ago I travelled to a meeting with a Trustee of a major grant giver. We have known each other for years and enjoy a good blether about the sector. I always find his observations extremely interesting and value our time together.
We talked a lot about charity’s strategic plans and two things he said [...]
In Times of Need: Revisiting the Basics
July 17, 2009No one needs to tell you that the pressure is now on! And it is clear that everyone has heard the message about taking more time to track things on a more regular basis using as much analysis as possible to understand what is really happening. The challenge is; what do you [...]
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