Individual Giving
Loading ...Herding cats? Practical tools for managing the supporter journey
February 24, 2010It comes and goes like a Mexican wave. In the last couple of years the supporter journey has been a hot topic again. It’s always been an interest of mine since I developed my first supporter journey at WWF in 1990. What I’ve been focusing on recently is how to take a conceptual approach and [...]
Supporter services and donor care – part 2
February 18, 2010I recently had a rant about charities needing to give supporter services priority in their organisational planning and argued that brand investment is wasted if you don’t treat your donors with care, especially in the current economic climate. Meeting up with some colleagues recently we swapped horror stories about organisations not getting it right and [...]
Community Fundraising, General Fundraising, Individual Giving
Cross-border Philanthropy in Europe
February 4, 2010I came across a blog recently from Guidestar International which was commenting on a conference held in December last year at the Academy of European Law concerning cross-border philanthropy in Europe. For a long time now, national barriers and complicated legal and fiscal frameworks across Europe have not only provided little incentive for donors to give to other [...]
High Net Worth Individuals, Individual Giving, Philanthropy, Trusts & Foundations
Talk to me..
January 26, 2010When did you last pick up the phone and talk to one of your supporters? Not to ask them to ‘upgrade their support’ or to (yikes) deal with a complaint. No, I mean just to talk to them – to find out a bit more about who they are, how they feel about their support [...]
The success of fundraising for Haiti
January 22, 2010It is always a challenge to write something positive about others misery; the horrific events in Haiti over the past few weeks have, however, once again demonstrated the incredible power of the web. With many communication channels unusable the web has helped to deliver information and reassurance to desperate friends and loved ones and allow [...]
Community Fundraising, Digital, General Fundraising, Individual Giving
UK Annual Wills & Trusts Research
January 12, 2010Standard Life’s annual Wills & Trusts Research 2008 (with actual data from 2008) found that 22% of the population planned to leave money to a charity, despite the economic downturn. A larger proportion of people who are single are likely to leave money to charity compared with those who are married or cohabiting or widowed, [...]
Is direct marketing about to be reborn?
January 11, 2010Direct marketing was the mainstay of fundraising in the 1980s and the early 1990s. The tools of our trade were direct mail, inserts, press ads and telemarketing. Our business was built on the back of the mail order catalogue sector which had created the universe of ‘mail order responsive’ lists that formed the backbone of [...]
Supporter Services – getting the basics right
December 21, 2009I’ve been involved in a few projects recently which have required me to ‘test out’ some of the services charities offer to their donors. So I’ve researched the organisations, emailed queries, set up direct debits and even sent in a few good old fashioned letters and cheques. Then sat back ready to enjoy the donor [...]
‘Tis the season…
December 9, 2009To put your money where your mouth is and make sure any christmas cards you send have a charity link. Ideally support the charity you work for by buying their cards – there must be at least one design in the range you like! – but alternatively choose from the host of charity cards available [...]
Why unrestricted funding matters..
December 1, 2009The Institute forPhilanthropy, a UK organisation working to increase effective philanthropy, has just published a report into unrestricted funding as part of its work to educate donors. The report was produced in response to the apparent common misconception that charities with higher overheads are less effective than those with lower ones.
The report says that focusing [...]
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