Strategy
Loading ...‘Quick and Dirty’ Lifetime Value
August 10, 2010Lifetime value is the single most important part of an individual giving strategy. In fact, I might argue that it is the strategy. Lifetime value tells us who to target, what methods of support to promote, which recruitment channels to prioritise and how to develop our relationship with our donor to optimise loyalty and levels [...]
Fresh Thinking on Strategy for Today and Tomorrow
July 30, 2010Mid-summer is a good time to start to reflect on where you are with your strategy; the autumn is usually a busy time for strategic planning, reviews and workshops whether your charity works on a calendar or fiscal year. Strategy seems to come in and out of favour with organisations, teams and individuals and while [...]
A question of style…
June 11, 2010I’ve been running a lot of strategic planning processes recently and it’s got me thinking about how important it is to choose the style of your planning process if you want to get the kind of strategy that’s right for your organisation at the point you’re at. Here are three different processes I ran around [...]
A website is not a digital fundraising strategy
May 11, 2010I’ve been reminded lately of how much we digital marketers focus on websites. If you’ve ever been involved in a website design or development project, you’ll know that they are fraught with complexity and frustration. You see with websites your internal department structures can’t hide and so, for example, when you design your homepage there [...]
The talent desert – where are all the good fundraisers hiding?
April 21, 2010Are you finding that good fundraisers are becoming as elusive as six figure gifts? As managers in the voluntary sector, we know that our teams are our most important asset. Without the right calibre of people it is virtually impossible to deliver on organisational strategies and priorities. Nowhere is this more true than in fundraising [...]
Donation ethics..
March 18, 2010Why do we spend so much time worrying about the ethics of accepting funds and so little time worrying about the ethics of refusing funds? When a company offers funding to a charity, too often the charity is thrown into a tailspin of agony while it decides whether or not it should accept the donation. [...]
Corporate Fundraising, General Fundraising, Individual Giving, Strategy
THINK helps British Waterways debate its future
March 8, 2010THINK Consulting Solutions has been working with British Waterways (BW) to launch a debate about whether a more socially, environmentally and economically sustainable future for the waterways could be achieved by moving the organisation from the public sector to the third sector.
Setting a new course, prepared by Think Consulting, Bates Wells and Braithwaite and Compass Partnership was [...]
Herding cats? Practical tools for managing the supporter journey
February 24, 2010It comes and goes like a Mexican wave. In the last couple of years the supporter journey has been a hot topic again. It’s always been an interest of mine since I developed my first supporter journey at WWF in 1990. What I’ve been focusing on recently is how to take a conceptual approach and [...]
Supporter Services – getting the basics right
December 21, 2009I’ve been involved in a few projects recently which have required me to ‘test out’ some of the services charities offer to their donors. So I’ve researched the organisations, emailed queries, set up direct debits and even sent in a few good old fashioned letters and cheques. Then sat back ready to enjoy the donor [...]
Free e-book: What Matters Now
December 15, 2009What Matters Now is a free e-book produced by Seth Godin, a well-known marketing specialist and author who is popular with our very own Tony Elischer. The book is for anyone seeking inspiration or a different way of thinking, which as Seth argues, is needed now more than ever regardless of the sector you’re in.
The [...]
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