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Loading ...SOFII: Fundraising case studies from around the world
March 9, 2010SOFII provides charitable fundraisers with a comprehensive, easily accessible archive of some of the best fundraising creativity from around the world. The website provides:
Illustrated case histories of the world’s best fundraising campaigns and promotions.
Seven reading rooms packed with opinions, tips, articles, reviews, interviews.
How to be the best read and best informed fundraiser of your generation.
Visit [...]
3 really nice supporter service social web applications
February 18, 2010A lot of commercial websites are starting to use pre-built web applications to help them support their customers and offer a more social customer experience. But I haven’t seen many charities using them!
Pre-built web applications mean that you can get up and running immediately with no development costs or time consuming projects. The applications are [...]
Global rich lists
Having compiled a guide to the various rich lists in the UK, I thought I’d turn my attention further afield and put together a guide to global rich lists. This page is intended to be a ‘guide’ to global rich lists and is not a full listing of every rich list available. The reason for [...]
Talk to me..
January 26, 2010When did you last pick up the phone and talk to one of your supporters? Not to ask them to ‘upgrade their support’ or to (yikes) deal with a complaint. No, I mean just to talk to them – to find out a bit more about who they are, how they feel about their support [...]
Optimisation is the new cash cow
January 7, 2010We all know what web 2.0 is, don’t we? But the more I think about it, the more I think optimisation is the next big thing when it comes to websites. As growth in internet penetration slows, converting the traffic your website is getting into meaningful actions will be where the focus lies.
Unfortunately, all too [...]
Are we doing enough to grow trust?
December 16, 2009While we all know that trust can take years to build up and a moment to destroy, it’s not clear that we take the risk seriously enough. With the onset of Web 2.0, the risks of a scandal achieving a fatal momentum of its own (almost regardless of whether it is true or not) accelerate [...]
Committing Regular Donors
November 20, 2009Once again, we are hearing a lot about building donor engagement in times of recession, but there is little evidence of radical thinking. Rather, fundraisers are tweaking at the edges of proven techniques. For example, face to face fundraising has no end of experts who will demonstrate how their analysis or approach will reduce attrition [...]
Video: Interview with Margaret Bennett on Fundraising in a Recession
November 16, 2009At the 29th International Fundraising Congress in The Netherlands last month a series of Masterclasses were offered to attendees to provide insights into the latest thinking in fundraising from around the world.
With the effects of the recession still very much a big issue in the not for profit sector, Howard Lake from UK Fundraising interviewed [...]
Bad Language or Simply Passion?
November 5, 2009When it comes to communicating with your donors you should speak their language. ‘Bad language’ can be offensive; equally, if used appropriately, it can convey passion, anger and a simple honesty. We all remember Band Aid, but what we remember most might not be the great music or the ground-breaking videos but Bob Geldof getting [...]
Where is the R&D?
July 20, 2009As everyone begins to slow down, or even disappear for the summer, it’s time to ask what are you doing to maintain some level of creativity and innovation in your fundraising programmes and organisational culture. When everyone is around the pressure is always on, but with the odd quiet half day you could find some [...]
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