Jason Potts Think Digital Managing Director
“Ever since two guys from Canada showed me an online petition they’d done for Ken Saro-Wiwa many many years ago, I’ve been fascinated by the possibilities of digital technologies and how they can help not for profits raise more money and engage increasingly wider audiences. It’s both a pleasure and a privilege to do the job I do, most days!”
Jason has worked in digital media for 14 years for many leading national and international charities, on projects ranging from digitally driven culture change to developing one-off tactical solutions.
Jason is widely recognised as an innovative and pioneering contributor to the development of digital in the not-for-profit sector. He has featured in several books, including Wiley’s Nonprofit Internet Strategies and New Trends in Direct Response Fundraising, Jim Greenfield’s anthology of fundraising best practice and The Worldwide Fundraiser’s Handbook published by The Directory of Social Change.
As a leading digital not for profit specialist, Jason speaks regularly at conferences around the world. His current focus is on the impact digital has had on ethical brands in terms of the way they now have to engage, communicate and raise funds.
Some of the THINK digital projects he is most proud of include:
- Innovation: developing a symptoms detection iphone app that saved a child’s life
- Creativity: building a 30,000-strong Facebook community, called Santa’s Little Helpers, in just a few weeks over Christmas
- Raising money: driving over $100 million through donation pages set up on behalf of major global organisations – and still counting
- Culture change: helping a major national charity build a digital culture, grow its digital team from 2 to 32 people, and push its revenue to levels that made their website their biggest property.