Julie Roberts, Associate Consultant & Researcher

World fundraising markets and market entry

Fundraising strategy development

High performing individual giving programmes

Julie Roberts Think Consultancy

Julie has more than 20 years of experience as a manager and strategist in not for profit organisations, from small local organisations to leading international brands. A specialist in individual giving channels, she has developed strategic plans, built high performing teams and delivered successful fundraising campaigns using the full range of direct marketing techniques.

During her career with UK and international charities, Julie has created fundraising campaigns that inspire donors to engage with international development, medical research, human rights and disability causes.  She has an analytical approach to problem solving and is well practiced at identifying the really key issues facing fundraising programmes.  Experienced in building and managing teams, she understands the challenges that often face fundraising practitioners both within an organisation and in the shifting external environment.  Julie also brings her academic study of the management of charities to assignments, having completed an MBA specialising in charity management in 2003.

Julie has been working in international fundraising development since 2008, with roles in the global fundraising teams at HelpAge International and at Amnesty International.  Working in countries across Asia, Europe and Latin America, Julie’s experience has included start-up of fundraising in new national markets, audits of established programmes, researching and benchmarking new fundraising markets, projection modelling and investment analysis.

Julie is adept at building effective working relationships with a huge variety of people across different cultures and contexts.  She has experience in advising, training and mentoring with Boards, leadership teams and staff at all levels of experience.

Passionate about both communication and understanding audiences, Julie is keen to find new ways to turn complex or conflicting information into practical insight that will help charities achieve their mission.


‘Helping fundraisers to make connections and find new options.’