Margaret Bennett, Director

Margaret Bennett“I’m not about fundraising models and theory – I’m very much experientially based, building on everything I learn. I’ve formed an evolving picture over 25 years that helps me create approaches, tools and insights our clients can use and really benefit from.”

Right now I’m focused on

“…a membership audit and strategy for one of the largest visit-based membership charities in the UK. The complexity and sophistication of this type of membership is so under-estimated, and some of the challenges of marketing to millions rather than thousands of supporters fascinate me.”

“I’m thinking a lot about a new take on the supporter journey, using streaming to manage the growing commitment between the supporter and the charity over time. I’m also very excited by channel integration – an online fundraising programme that mirrors the offline fundraising programme – and the opportunities social marketing offers. I’m working with Jason and Nick on this and I think it has phenomenal potential.”

Read Margaret’s posts…

How I got to THINK

“Looking back, it all started at the publishing company Bertelsmann, where I had the amazing opportunity to shadow the chief executive and gain an early insight into organisational management. (It wasn’t a bad place for a fiction addict either.) I moved across to their DM department and after learning the ropes my growing passion for conservation took me to the World Wildlife Fund where I was schooled in the fine art of fundraising. I rose to become their fundraising director then went on to the Red Cross at an exhilarating and momentous point of change for the organisation. Having developed a taste for consulting through that experience, helping to found THINK came as a natural evolution.”

“Margaret has an exceptional ability to understand complex situations
and to apply a fine, rigorous and analytical brain to problems and present
brilliant solutions. She has been a mentor to me and frequently helped me
to ‘see the wood for the trees’.”

Lyndall Stein, CEO Concern UK (2004-2008), Director of Marketing ActionAid (2000-2004)

Talk to me about

  • Fundraising and marketing strategies – national strategies for UK charities and
    global strategies for INGOs.
  • Individual giving and membership – including tools such as lifetime value, RFV
    analysis and supporter journey.
  • Middle and high value donors – I can help you fill the hole between low value and
    major donors that often exists in fundraising portfolios.
  • International markets – I co-author with Della the World Fundraising Markets Report,
    and I founded our unique database of international fundraising market profiles.
  • Core message framework development – as a key element of your fundraising, communications and organisational strategy.
  • Mentoring – practical advice and support for fundraising and marketing directors,
    and managers of fundraising teams, especially individual giving.
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