Nick Burne, Senior Consultant

Nick Burne

“In digital terms fundraising is miles behind the Amazons of this world – it’s a huge untapped opportunity. But I’m not a revolutionary – I’m evolutionary. You can start with changing 20% of your approach to make 80% of the difference.”

Right now I’m focused on

“…data! As a sector we really have to use it more creatively to power our digital strategies. But I think many charities have become fearful of complex technology. I take a ‘beta approach’ to digital development. Rather than doing one massive, expensive project that takes forever, we chunk it down into small pieces and develop profound change step by step. This keeps your digital evolution nimble and able to adapt. Right now I’m working on a supporter engagement programme for a large charity where we are achieving significant change in stages and they are already reaping the rewards.”

 

Read Nick’s posts…

How I got to THINK

“I’ve always been fascinated by the digital world. I ran a small new media agency, then worked in the music industry, creating ambient marketing and starting a social networking site for musicians that now has 40,000 members – and a profit.

“My faith is important to me and I moved to Christian Aid to head up their digital team where we launched an innovative viral site and set up PresentAid, a virtual gift giving site where we created the give-a-goat proposition. I also developed the marketing and fundraising areas of their new main website. After using THINK as consultants I decided to hop over to the other side of the fence.”

Talk to me about

  • Social media – using our Social Maturity Model I can help you assess where your organisation is in terms of social media and help you achieve your objectives.
  • Digital behaviour analysis – using research and insights you can find out how your supporters are using social media and how you can exploit that opportunity.
  • Supporter retention – using digital media to help deepen your supporter relationships and reduce attrition by personalising your approach.
  • Supporter recruitment – through digital media by making the most of search engines, interactive advertising, viral marketing and more.
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