NEW LEXICON OF FUNDRAISING

After presenting an eight part blog series this autumn through 101 Fundraising, Tony has brought his thinking together in a ‘thought paper’ on the challenge to create a New Lexicon for Fundraising. Words are the most powerful way to get people to think differently, view things differently and to act differently. In a Sector where we must drive more change and constantly innovate to thrive and grow, words are one of the few tools that are available to everyone. This paper will challenge you to rethink what you know about fundraising and to potentially start 2014 with some fresh views and approaches.

Resource Type: White Paper

Posted by Nicky Elischer

View White Paper 20.12.2013

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