Passion, persistence, and partnership: the secrets of earning more online

nfpSynergy have published an update of their report from 3 years ago about the secrets of earning more online.

They carried out a survey of what charities are doing with social media, combining this with trend data on how the wider world is using social media, which shows the rise of the mobile internet and the penetration of broadband into society as a whole.

This report suggests the share of charitable donations arriving through online channels has risen 85% – from 2% to 3.7% – in just 3 years. While online donations remain some way behind online retail (at almost 10% of UK retail), our sample indicates that many charities are beginning to generate real returns from their online activities. At the same time, there are clear signs from our report that charities are taking a more sophisticated and holistic approach to online communication – looking beyond the money at how to develop deeper relationships with potential supporters.

This report suggests the share of charitable donations arriving through online channels has risen 85% – from 2% to 3.7% – in just 3 years. While online donations remain some waybehind online retail (at almost 10% of UK retail), their sample indicates that many charities are beginning to generate real returns from their online activities.

At the same time, there are clear signs from the report that charities are taking a more sophisticated and holistic approach to online communication – looking beyond the money at how to develop deeper relationships with potential supporters.

You can download the full report for free here.

Categories: Digital Resources

Resource Type: Blog

Posted by Beccy Murrell

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