Prospect Research (UK)

This practical guide in the Charity First series shows the key elements of the prospect research function, including how to identify and build a pool of prospects, how to qualify, rate and profile individual prospects, and how to estimate their wealth and gift capacity. In a potentially boundless field, the guide also offers advice on how to keep the research task manageable.

A wealth of practical information is contained, including a list of domestic and international research sources, tips on internet research, and an overview of Data Protection Act legislation.

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Categories: High Net Worth Individuals Resources

Resource Type: Blog

Posted by Beccy Murrell

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