The Supporter Services Forum was launched in November 2012 to galvanise and promote a fundraising discipline whose key role in developing relationships with supporters is often poorly understood and over looked.
Members were keen to sign up, seeing the benefits of peer-to-peer learning and support, strategic and practical tools, personal development and above all, playing their part in strengthening the voice of supporter services and providing a platform from which to address the sector.
An initial benchmarking study revealed the myriad of designs of supporter services, in terms of structures, reporting lines, roles resourcing and responsibilities and this report will serve as a useful line in the sand from which to chart the development of supporter services over the forthcoming years.
Topics scrutinised and debated to date include strategic visioning, commercial and global trends, supporter feedback and complaints.
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“I found the strategic visioning session at the Supporter Services Forum to be excellent. As well as providing valuable insights it gave me a practical tool to take away and use with my team. We’ve since developed a new supporter care charter as a result of the session.” Dionne Ross, Head of Fundraising Supporter Care, The Guide Dogs for the Blind Association