The Fundraising Environment 2017

The last couple of years have seen increased pressure on the sector with media criticism resulting in regulatory changes.

Not only has there been an increased demand on charities’ services, but raising funds to deliver them throughout 2016 has become tougher than ever, with many organisations reviewing their fundraising strategies.

At THINK, we identified three key considerations that have emerged as important for organisations to consider throughout 2017:

The Digital Revolution – The rapid change of technology will continue to create new ways of engaging with supporters and charities must be willing to embrace these and be early adopters to remain competitive.

Innovation and Change – Charities will need to explore and innovate to continue raising income whether it be through exploring earned income, creating new products or testing new communication channels.

Stewardship – The donor experience will continue to be central to growing and deepening relationships.

THINK Intelligence, our in-house research team, have reviewed the state of the sector, exploring in detail and have compiled an in depth Environmental Analysis report that covers what we see happening across the charity sector today.

We have explored key statistics, key trends and their Implications and developed our own market observations, across all major disciplines including: Individual Giving, Legacies, Challenge Events, Special Events, Community, Major Donors, Trusts and Foundations, Corporate, Supporter Care and New Product Development.

The report is a handy digest that will provide invaluable food for thought as you plan for the year ahead.

The Environmental Analysis report is priced at £2,950 but we would be happy to talk to you about purchasing individual sections.

For further information please do contact samanthadixon@thinkcs.org

Categories: Charity Trends, Charity Trends Resources, General Fundraising

Resource Type: Blog

Posted by Sam Dixon

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The Fundraising Environment 2017

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