The Next Generation of American Giving
The Next Generation of American Giving: A study on the multichannel preferences and contrasting charitable habits of four generations is a research study into the charitable giving behaviours and attitudes of Gen Y, Gen X, Boomer and Mature donors from Convio, Edge Research and Sea Change Strategies. You can see the data and analysis on how four generations of Americans give and the implications for nonprofits trying to reach these distinct age segments.
You can download the report for free here.
Categories: Individual Giving Resources