The Wired Wealthy: Using the Internet to Connect with Your Middle and Major Donors

For the decade or so that charities have been raising money online, the lion’s share of attention has gone to small gift fundraising. This seminal research into the online behaviors and preferences of major and middle donors, shows that there is significant room for improvement in the way nonprofits meet their online needs. The report tells you more about the habits of this important constituency and the opportunity for nonprofits to better leverage the Internet to take relationships with donors to new levels.

You can download the report for free here.

Categories: Digital Resources

Resource Type: Blog

Posted by Beccy Murrell

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