Blog

THINK’s IoF Convention Community presentations now available online..

We hope you all enjoyed the IoF National Convention held in London this week….we certainly did! Three of our consultants were presenting this year and…

Posted by Beccy Murrell

08.07.2011
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Turning donors into fans

In many of the focus groups that I run for different charities I’ve tended to spot three broad types of supporters: acquaintances, friends and fans. …

Posted by Beccy Murrell

18.04.2011
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Ho ho ho…Happy Christmas!

You always know Christmas is coming when the charity Christmas catalogues start to arrive! I have two on my desk – UNICEF’s and the British…

Posted by Beccy Murrell

21.09.2010
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Sun is shining…

The vagaries of the British summer have set me thinking about what impact the weather has on the public’s propensity to give. Obviously weather affects any…

Posted by Beccy Murrell

01.09.2010
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It’s time to behave like Fast Moving Consumer Goods in our fundraising

I predict that the biggest charity in the UK in 2020 doesn’t even exist yet.  How can that be?  Well, we often follow the commercial…

Posted by Beccy Murrell

26.08.2010
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The next big thing

This time I really think I have discovered the next big thing.  It’s been staring me in the face for ages and my mind has…

Posted by Beccy Murrell

16.06.2010
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So you think you’re in control?

After the last few days it is clear that nature rules the world and man can think whatever he likes, but he will never reverse…

Posted by Beccy Murrell

26.04.2010
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Breaking with tradition

A thought that has been exercising my mind a lot recently is the question: how much of the income that is being raised digitally would…

Posted by Beccy Murrell

19.04.2010
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Supporter services and donor care – part 2

I recently had a rant about charities needing to give supporter services priority in their organisational planning and argued that brand investment is wasted if…

Posted by Beccy Murrell

18.02.2010
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The success of fundraising for Haiti

It is always a challenge to write something positive about others misery; the horrific events in Haiti over the past few weeks have, however, once…

Posted by Beccy Murrell

22.01.2010
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