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Selling the benefits of charity..

According to American entrepreneur, author and public speaker Seth Godin, “Everything we do, we do because somehow it benefits us”. “We go to work for the…

Posted by Beccy Murrell

08.08.2011
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Japanese tax reforms encourage future philanthropy

I received an interesting email today; quite possibly third hand, through the various email forums I subscribe to. It was from the Public Interest Corporation…

Posted by Beccy Murrell

22.06.2011
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Story-telling: A new approach or a timely reminder?

Have you noticed that every conference you go to, many blogs and lots of training courses are now heavily promoting ‘story-telling’? It’s the new buzz…

Posted by Beccy Murrell

13.05.2011
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Styles of Giving?

I was contacted recently to comment on some recent research that has statistically proved that charity giving in the UK has not really changed or…

Posted by Beccy Murrell

19.04.2011
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Turning donors into fans

In many of the focus groups that I run for different charities I’ve tended to spot three broad types of supporters: acquaintances, friends and fans. …

Posted by Beccy Murrell

18.04.2011
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The Central 21st Century Fundraising Quest

Over the last fifteen years the momentum has been growing around the quest for a truly holistic view of the donor capable of driving an…

Posted by Beccy Murrell

30.03.2011
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Charitable giving is on the up according to new research

Donations made by the UK public to charity rose by £400 million last year to a total of £10.6 billion, according to the latest research…

Posted by Beccy Murrell

06.12.2010
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Giving in Switzerland unaffected by economic crisis

Figures recently published by Swiss charity quality mark ZEWO this month, suggest that the economic crisis did not affect giving in Switzerland in 2009 as heavily…

Posted by Beccy Murrell

27.10.2010
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Ho ho ho…Happy Christmas!

You always know Christmas is coming when the charity Christmas catalogues start to arrive! I have two on my desk – UNICEF’s and the British…

Posted by Beccy Murrell

21.09.2010
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Sun is shining…

The vagaries of the British summer have set me thinking about what impact the weather has on the public’s propensity to give. Obviously weather affects any…

Posted by Beccy Murrell

01.09.2010
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