Charity Brand Index 2010
For the second year running PRWeek and Third Sector, in association with Harris Interactive, have published the Charity Brand Index 2010, a comprehensive assessment of the nation’s Top 125 charity brands based on a survey of more than 3,200 members of the public.
The report aims to arm charity communication teams with the hard data they need to measure their effectiveness and compare their performance with other charities working in their cause area, as well as track their own performance year-on-year.
The in-depth survey assessed 150 charities on a wide range of measures including:
- Recognition of the charity
- Willingness to donate
- Attitudes towards their cause
- Effectiveness of media relations and advertising
- Understanding of their work
You can download the top 125 list for free here, or you can buy your own copy of the full Charity Brand Index 2010 report for £1,200 + VAT or the report and your individual charity profile for £1,500 + VAT. More information is available here.