Coutts Million Pound Donors Report
The Coutts Million Pound Donor Report is the first attempt to collate and analyse data on UK charitable donations of £1 million or more. The aim is to assess the scale and impact of such gifts and to get a better understanding of who is making them and what causes they are supporting. The report has been produced by the Centre for the study of Philanthropy, Humanitarianism and Social Justice at the University of Kent and Coutts.
All these reports contain extremely useful and extensive information and analysis that are essential for understanding voluntary income to charities. This report differs in that it focuses solely on the largest charitable donations: those worth £1 million or more. The difficulty of capturing data on such donations is widely accepted because general survey methods, however large the sample, are unlikely to ‘catch’ enough (probably any) millionaire givers.
Whilst it is extremely helpful to know, for example, that the average donor gives around £29 each month1, such figures do not cast much light on the presence and practices of major donors, especially as previous research indicates that their giving is both quantitatively and qualitatively different. A number of studies have shown that the richest decile of society has the greatest incidence of giving and the highest absolute value of donations yet, as a percentage of their wealth, they give at a lower rate than the poorest decile.