Community and Events

Supporter Care and Engagement

Audience Insight and Product DevelopmentGary


Gary is an experienced fundraising leader, with specialist skills in community and events fundraising and supporter care.  He has an excellent track record of developing and delivering diverse, cost effective, income generation activities to achieve growth in sustainable income, underpinned by high levels of supporter care and engagement.

His career began in community fundraising at Cancer Research UK (CRUK) before moving into regional management firstly at CRUK and then at the National Autistic Society.  Between 2009 and 2017, Gary was head of the regional community fundraising and central supporter care functions at Muscular Dystrophy UK (MDUK) where he led UK wide regional income generation, product development, events marketing and digital communications.  Under his leadership, the function was transformed and become the charity’s largest source of voluntary income.

In 2016, Gary was interim Fundraising Director at MDUK where he implemented the voluntary income generation strategy and ensured delivery of income from individual giving, trusts, major donors, corporate, events and community.

Key to Gary’s success are his thoughtful and inquisitive approach, his focus on supporter care and effective engagement, an ability for product development built on strong audience insight and his collaborative approach to cross function working.

His experience in strategic planning includes conducting portfolio reviews, departmental audits and developing multi-year plans for the fundraising directorate.  With a keen interest in learning and development, Gary has a proven track record of recruiting, training and managing high performing multi-site teams.  He is actively involved in the development of fundraising expertise across the sector through a number of volunteer roles with the Institute of Fundraising including serving as Vice-Chair for the IOF in Scotland and Chair of the Scottish fundraising conference.