Text Giving Donor Survey Report

This new study commissioned by the mGive Foundation in America, sought to answer common questions about the mobile donation channel. The study covers:

  • Demographic data for mobile donors.
  • Impact of micro-donations on larger gifts.
  • How mobile campaigns can attract unique donors.
  • Desired frequency of advocacy messaging via text.
  • Reasons donors are attracted to mobile campaigns.

You can download the full report for free here.

Categories: Digital Resources, Individual Giving Resources

Resource Type: Blog

Posted by Beccy Murrell

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